Our mission
To help people understand the challenges around them, and to give young people the support to act.
About Sustainify
Our name is two words stuck together. Sustain, because good work should be able to keep going. And amplify, because a good idea travels further when someone helps carry it.
The letters SDG stand for Simply Do Good. It is the question we put to every idea we are offered: does this make life better, and can it last?
The team
Founder
Started Sustainify and leads it now, alongside a team of young people from a mix of backgrounds.
The team is young people from a mix of backgrounds. We are checking names, roles and photographs before we publish full profiles here.
Why we exist
To help people understand the challenges around them, and to give young people the support to act.
A future in which young people can contribute meaningful solutions, regardless of their background, connections or starting resources.
How the work is organised
You can start with any of the three. Learn independently, join an activity, or propose a project. You do not have to finish one before you try another.
Public education and awareness
Free problem guides, worksheets, reading lists, recorded sessions and short posts, published here and on social media. Each one explains a problem, its causes, who it affects, what already exists and responsible ways to contribute. No sign-in, no fee.
Open the guideWorkshops and community action
Problem Workshops, Solution Labs, practical community sessions and supervised volunteering, run with schools, charities and community organisations. Some raise awareness; some directly help people. Within what a partner offers, you choose a role that suits you.
See the workshopsMentorship Track
If you have an idea that would benefit the community, send us a proposal. You get an unpaid volunteer mentor, our materials, feedback and introductions to relevant partners. We do not provide funding, employment or investment.
Bring an ideaWhat we focus on
These three shape what we take on, but they are not a fence. If your idea sits outside them and still does good, tell us anyway.
Everyday choices, and practical ways to deal with waste and how we use resources.
We start from habits people already have, so an activity ends with one thing a person or a group could actually do differently.
Ideas that bring people together, get them involved and open up opportunities, with mental-health awareness and the needs of underserved groups in mind.
A project might be for school students, older adults or another underserved group. We build the activity around those people and ask them what to change. On mental health we stick to education, awareness, reducing stigma and pointing people to qualified services. We do not provide counselling, diagnosis or crisis support.
What AI actually does and where it goes wrong, misinformation, digital safety and privacy, and how to use these tools sensibly in daily life, in learning and in community projects.
These workshops are still at the planning stage. When they run, we will keep the explanations plain and leave plenty of room for questions. Digital-literacy support, scam and misinformation awareness and responsible-AI sessions for community groups are the kind of action we have in mind. Safe AI is part of a sustainable future, and we treat it that way.
Who we are for
We start in Hong Kong because that is where we know people. It is where we can introduce you to a school, an NGO or a volunteer who can genuinely help.
The people we work with most closely: secondary students, undergraduates, postgraduates, recent graduates and other young adults in Hong Kong. On your own or in a team, and the idea can be nothing more than a problem you have noticed and want to do something about.
We run workshops and write materials that give students something to try, rather than a talk to sit through.
We run sessions at a comfortable pace, mostly on everyday sustainability, staying safe from scams and misinformation, and using AI tools without feeling lost.
Children, older adults, low-income families, digitally excluded people and other underserved groups. We volunteer and run projects with host organisations, shaped around the people they are meant to serve and under their supervision.
Inclusion
Taking part is open to everyone. Race, religion, gender, disability, neurodivergence and socio-economic background never count against you. We look at the idea, who it would help, how committed you are, and whether we can support it safely. Tell us how you prefer to communicate and take part, and we will work with that.
How we got here
Students started Sustainify because they wanted sustainability explained in a way you could act on. It launched publicly in May 2024 as a student-founded education platform, and ran its first activities with community organisations in Hong Kong.
The test has not changed since the first day: does this simply do good, and can it last?
We run on volunteer time, and on venues and materials given in kind. We may also receive donations and grants. They would go on more sessions, more resources and more community support, but nothing we have planned depends on them.
Money is not the only thing that helps. What you know, an introduction to someone who should hear about a project, a few hours of your time, a room to use, materials to use up: all of it counts.
If you would like to support the work, or give some time to it, we would like to hear from you. Tell us what you have in mind and we will come back to you about what would help most right now. We are not yet a recognised tax-exempt charity, so we cannot issue tax receipts; how we are set up explains where that stands.
How we are set up
The part people rarely read, written down anyway. This is what the organisation is, who is responsible for it, and where its charitable status stands.
Partners, donors and mentors do not control what we teach, who takes part or how we make charitable decisions, and they do not get preferential promotion in return for their support.
Sustainify.sdg Limited is not yet recognised as a charity exempt from tax under section 88 of the Inland Revenue Ordinance. We are preparing that application. Until recognition is granted, donations are not tax-deductible in Hong Kong and we cannot issue tax receipts. We will say so here the moment that changes.
In the year from October 2026 we plan to finish the free learning platform and keep publishing materials here and on social media, pilot a small number of workshops and community activities with partner schools, charities and community organisations, and support a first Mentorship Track cohort. Partner names, venues and dates go up here once they are confirmed in writing.
If any of this sounds like the help you need, write to us. If you would rather have a look first, the projects and workshops are where you can see what the work actually involves.